Measure your app’s performance and get unique insights with data you won’t find anywhere else using App Analytics, Sales and Trends, and Payments and Financial Reports. Available in App Store Connect, these tools are included with Apple Developer Program membership and require no technical implementation.
But I want to take one step back and define mobile app analytics, which might prove difficult given the flux not only in data analytics, but in mobile specifically. To borrow from a broader definition of web analytics, mobile analytics is the measurement, collection, analysis, and reporting of mobile data for purposes of understanding.
App Analytics
App analytics vs. Web analytics software has been around since the early 2000s and became mainstream in 2005 when Google purchased a company called Urchin, then relaunched the product as Google Analytics. Web analytics tools are built around the. App analytics vs. Web analytics software has been around since the early 2000s and became mainstream in 2005 when Google purchased a company called Urchin, then relaunched the product as Google Analytics. Web analytics tools are built around the core measurement unit of the “page view.”. Welcome to the Apple Developer Program.
Find out how customers discover and engage with your app.
App Store Performance
See how many users discover your app while searching or browsing on the App Store, and find out which apps and websites bring customers to your product page. You can also measure the percentage of views of your app on the App Store that result in a first-time download. This data provides insight into how your marketing efforts and metadata changes affect downloads.
Marketing Campaigns
Measure the performance of your marketing campaigns across channels, such as social media, email, and paid advertising, so you can focus on the campaigns that are most effective. Track downloads from Smart App Banners in Safari and cross-promotion in apps that use StoreKit to display your product page. Create unique links for each marketing campaign, so you’ll understand your average spend per user and know which campaigns drive the most downloads.
App Engagement and Usage
Track a variety of user engagement metrics, find out if users continue to use your app, and view the number of installations, sessions, and active devices. This information allows you to evaluate the impact of product changes, such as adjustments to the onboarding experience or the addition of special in-app content. View crash and deletion data by platform, app version, and operating system version to pinpoint potential causes and create a better user experience.
Paying Users
View the number of unique paying users by day, week, or month. The daily number of unique paying users can help you assess whether changes you make impact user spending within your app. Filter sales per paying users by source to learn the average spend per user from a particular campaign, app, or website.
Web App Analytics
Sales and Trends
Get daily data to understand your app’s performance and forecast your sales. Download reports with additional data to conduct deeper analysis.
Subscription Activity
View the number of active paid subscribers, subscribers that continue renewing, subscribers that convert to a standard price from an introductory price, and more. See how many new customers subscribe each day, as well as daily subscription sales, reasons a subscription has been cancelled (including billing issues and price increases), and more. You can also filter this data by metrics, such as app, subscription,and other metrics to analyze performance.
App Analytics Neil Patel
Business Performance
View data for first-time downloads of your apps, initiated sales, initiated pre-orders, and estimated proceeds. You can also filter data by date ranges, transaction types, subscription offerings, territories, and other metrics.
Payments and Financial Reports
View your final proceeds for each month, with earnings broken out by territory and currency. See the rates used to convert your earnings from local currencies (when available) and any taxes and adjustments applied. You can also download more detailed reports of all transactions, including the number of units sold per app or in-app purchase, for the month.
Getting Started
App Analytics Mix
To get started, sign in to App Store Connect. These tools are available to the following roles: Account Holder, Admin, Sales, and Finance.